Designer, DJ and trend setter Fearne Cotton, has recently previewed her exciting Very.co.uk Spring Summer 2011' womens clothes collection with a catwalk presentation at London's Bloomsbury Ballroom.
The 34 piece Spring / Summer 2011 collection, which will be available to buy via Very.co.uk on 1st January 2011, encapsulates Fearne Cotton's signature vintage style. Inspired by a mixture of 60's and 70's references the range incorporates detailing and silhouettes fashioned by the London Modernists and the bijou yet spirited style icons of the decade such as Jean Shrimpton and Marianne Faithful.
The DJ-turned-fashion-designer presented her fourth Very.co.uk collection to a 100-people-strong audience, which included fashion writers and editors for the likes of Vogue, Elle, Marie Claire, Cosmopolitan, Stella, Now and Glamour magazines, as well as celebrities such as Craig David, Alesha Dixon and Reggie Yates.
Talking about her range, Fearne stated: "My Spring Summer 11' collection is all about floaty, ethereal, delicate pieces. I wanted this collection to feel almost angelic and innocent. Beautiful clothes to breeze around in, to fall in love in, and to have fun in."
Fabrics are kept light and flirtatious to compliment the Twiggy-esque skirt lengths and delicate toile de jouy prints. Dresses encumber lightweight chiffons and satins that are finished with coloured collars and detailing such as dainty rose borders. Then faded denims, lace and crochet, bolero style cardigans, high-waisted trousers and Peter Pan collars nod to the decadence of the 1970s.
"I was so excited about the big show; I picked out all the tunes for the catwalk and seeing the garments coming down the catwalk made me so proud. It all looked beautiful" said Fearne.
The collection which cements Fearne's fashion credentials, is her fourth for online store Very.co.uk, and is her strongest and most directional to date.
Product Director, Matt Hudson said, "Fearne is one of Very.co.uk's most popular designers. It is exciting to see how her range has developed over the seasons with the Spring Summer '11 collection providing an even more fashion forward look. By combining her sense of music with fashion, Fearne gives a strong handwriting for her collection, which we expect to grow further in popularity with our customers."
Fearne's show was streamed live on Fabulousmag.co.uk and the creative team behind it included Sunday Times Style regular stylist Lucy Ewing, Samantha Hillerby and Shinobu. Fearne adds: "It was amazing to have it streamed live on the internet as I wanted the show to be accessible to everyone"
Stockist Details: http://www.very.co.uk 08448 222321
About Very.co.uk
Offering a revolutionary way to shop, Very.co.uk provides customers with a mix of exclusive celebrity clothing ranges, from men's shoes, through to women's going out dresses , as well as the latest gadgets and home wares and interactive forums.
Celebrity designers for Very.co.uk include Fearne Cotton, Holly Willoughby, Denise van Outen and Jasmine Guinness.
Shop Direct Group is the UK's largest online and home shopping retailer with sales of circa ?1.7 billion.
The Group has 5m active customers across the business and employs around 9,000 people
Brands within the Shop Direct Group portfolio include Littlewoods, Very.co.uk, Woolworths.co.uk, Littlewoods Ireland, Littlewoods women's jackets Europe, Additions, Great Universal, Choice, Kays, Empire Stores and Marshall Ward.
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